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World Rainbow Hotels collection is the first company to introduce LGBT-specific rate codes. Hotels are located in 50 different countries and 264 destinations. The group is marketing to 60,000 travel agencies and corporate bookers around the world, as an easy way for travelers to identify LGBT-friendly hotels. Hotels participating understand the value of joining a global group of hotels that welcome the gay community. WRH reinforces the hotel industry’s commitment to deliver on its promise to LGBT customers by implementing customer service that meets and exceeds the LGBT customer's travel needs and expectations.
Article adapted by Proud Parenting from original press release