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One of the most popular questions we get on lice is "Why is lice so rampant now?" There are a couple of answers to this question. First is that the toxic chemicals that were used 20-30 years ago are not working to their fullest potential anymore. Lice have evolved, they have become resistant to products like Rid, Nix, Ovide, etc. This makes the products even more dangerous for us to use simply because we tend to use more of it to get rid of the infestation. A simple solution to this is don't use chemicals to battle a lice infestation.
I guess at some point in America's history, lice was public health issue that carried a stigma. Now, it just seems to be added to the list of elementary school rites of passage. As a parent, you hear about lice as if it's a foreign country, and then one day, it's here, and your little child has it!