Lawrence King's murder has put America on alert. The 14-year-old boy was shot in the back of the head because he asked another boy to be his Valentine. The accused shooter - also 14 y.o. - has been charged with premeditated murder and will be tried as an adult. If convicted, he faces 50 years to life in prison.
That's the message behind a new Tourism Toronto campaign marketing the city as one of the world's top destinations for gays and lesbians.
As any marketer knows, gays are "high-value" travellers. Worldwide, the gay travel market is a $55-billion industry.