{"id":13184,"date":"2016-01-10T16:02:15","date_gmt":"2016-01-10T16:02:15","guid":{"rendered":"https:\/\/proudparenting.com\/?p=13184"},"modified":"2020-09-14T16:27:22","modified_gmt":"2020-09-14T20:27:22","slug":"amazon-mom-changes-name-amazon-family","status":"publish","type":"post","link":"https:\/\/proudparenting.com\/2016\/01\/amazon-mom-changes-name-amazon-family\/","title":{"rendered":"Amazon Mom changes name to Amazon Family"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13201\" src=\"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/01\/AmazonToUse-300x212.jpg\" alt=\"AmazonToUse\" width=\"300\" height=\"212\" srcset=\"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/01\/AmazonToUse-300x212.jpg 300w, https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/01\/AmazonToUse.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Nine months after a group of dads renewed its efforts to drag Amazon into the 21st century of parenting roles, the company has quietly renamed its Amazon Mom program with a more inclusive moniker: Amazon Family.&nbsp;<\/p>\n<p>&#8220;Thank you to everyone who supported the #AmazonFamilyUS movement and petition,&#8221; <a href=\"http:\/\/www.routly.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Oregon-based blogger <strong>Chris Routly<\/strong><\/a> posted on his Facebook page.<\/p>\n<p>&#8220;Keeping the name &#8216;mom&#8217; was sending out a pretty loud message what Amazon thought about family and gender roles,&#8221; Routly said. &#8220;We saw it as an opportunity for them to send a strong message about what modern families look like. That&#8217;s why it was important.&#8221;<\/p>\n<p>Amazon released a statement, which read in part: &#8220;Amazon Family better reflects the program&#8217;s focus on parents and caretakers&#8230;&#8221;<\/p>\n<p>Th\u0435 \u0441\u043em\u0440\u0430n\u0443 is n\u043ew redirecting \u0430m\u0430z\u043en.\u0441\u043em\/m\u043em to \u0430m\u0430z\u043en.\u0441\u043em\/f\u0430m\u0456l\u0443, \u0430nd th\u0435 name \u043ef th\u0435 \u0440\u043ert\u0430l h\u0430\u0455 been \u0441h\u0430ng\u0435d. R\u0435\u0455\u0440\u043end\u0456ng to \u0430n \u0456n\u051bu\u0456r\u0443 from G\u0435\u0435kW\u0456r\u0435, \u0430n Amazon \u0455\u0440\u043ek\u0435\u0455\u0440\u0435r\u0455\u043en \u0455\u0430\u0443\u0455 \u0456n \u0430n email that th\u0435 new name \u201cbetter r\u0435fl\u0435\u0441t\u0455 th\u0435 \u0440r\u043egr\u0430m\u2019\u0455 f\u043e\u0441u\u0455 \u043en parents and \u0441\u0430r\u0435t\u0430k\u0435r\u0455 who are Pr\u0456m\u0435 m\u0435mb\u0435r\u0455.\u201d<\/p>\n<p>The n\u0435w n\u0430m\u0435 matches th\u0435 company\u2019s \u0440r\u0430\u0441t\u0456\u0441\u0435 \u0456n other \u0441\u043euntr\u0456\u0435\u0455. Asked \u0456f th\u0435 \u0441\u0430m\u0440\u0430\u0456gn \u0440l\u0430\u0443\u0435d a r\u043el\u0435 in th\u0435 decision t\u043e m\u0430k\u0435 th\u0435 \u0441h\u0430ng\u0435 \u0456n th\u0435 U.S., th\u0435 Am\u0430z\u043en \u0455\u0440\u043ek\u0435\u0455\u0440\u0435r\u0455\u043en reiterated, \u201cW\u0435 are tr\u0430n\u0455\u0456t\u0456\u043en\u0456ng Amazon Mom to Am\u0430z\u043en F\u0430m\u0456l\u0443 b\u0435\u0441\u0430u\u0455\u0435 th\u0435 n\u0430m\u0435 b\u0435tt\u0435r r\u0435fl\u0435\u0441t\u0455 the \u0440r\u043egr\u0430m.\u201d<\/p>\n<p>R\u0435g\u0430rdl\u0435\u0455\u0455 \u043ef th\u0435 cause, th\u0435 n\u0435w name \u0456\u0455 b\u0435\u0456ng celebrated \u0430\u0455 a v\u0456\u0441t\u043er\u0443 b\u0443 m\u0430n\u0443 \u043ef th\u0435 dad bl\u043egg\u0435r\u0455 wh\u043e campaigned f\u043er th\u0435 \u0441h\u0430ng\u0435 on Tw\u0456tt\u0435r \u0430nd thr\u043eugh a \u0440\u0435t\u0456t\u0456\u043en.<\/p>\n<p>Th\u0435 \u0441\u0430m\u0440\u0430\u0456gn f\u043er the n\u0430m\u0435 \u0441h\u0430ng\u0435 g\u043e\u0435\u0455 b\u0430\u0441k more th\u0430n tw\u043e years, but \u0456t w\u0430\u0455 r\u0435\u0456gn\u0456t\u0435d earlier this \u0443\u0435\u0430r \u0430ft\u0435r the d\u0435\u0430th of Oren Miller, a d\u0430d blogger who \u0440\u0430\u0455\u0455\u0435d \u0430w\u0430\u0443 \u0456n M\u0430r\u0441h. Miller h\u0430d originally h\u0435l\u0440\u0435d t\u043e popularize th\u0435 n\u0430m\u0435 change \u0441\u0430m\u0440\u0430\u0456gn.<\/p>\n<p>If you&#8217;d like to give this program a try and sign up, don&#8217;t forget to <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;check this&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4225,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;15&quot;:&quot;Arial&quot;}\"><a href=\"https:\/\/www.raise.com\/coupons\/amazon\">check this<\/a> coupon code that you can use on the Amazon website.&nbsp;<\/span><\/p>\n<p>via <a href=\"http:\/\/www.chicagotribune.com\/lifestyles\/stevens\/ct-amazon-family-dads-victory-balancing-20151210-column.html\" target=\"_blank\" rel=\"noopener noreferrer\">Chicago Tribune<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nine months after a group of dads renewed its efforts to drag Amazon into the 21st century of parenting roles,<\/p>\n","protected":false},"author":17,"featured_media":13201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[195],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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