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\nFresh data shows that young parents have become best friends with their mobile gadgets. Parents now spend 1.3 times more of their day on Facebook mobile than non-parents, according to a new Facebook study that analyzed internal data after partnering with Ipsos Media to survey 1,000 US participants.<\/p>\n
In the U.S., new parents spend one and a half times more of their day on Facebook mobile than their friends without kids. New parents\u2019 posts about their babies get 37% more interactions from relatives, and 47% more interactions from friends than do parents’ general posts.<\/p>\n
New dads and moms may start their first mobile session as early as 4 a.m., while a full 56% of new parents are recording their first Facebook mobile sessions by 7 a.m.<\/p>\n
New parents post two and a half times more status updates, three and a half times more photos, and 4.2 times more videos than non-moms, according to Facebook’s internal data analysis. They engage more with parental topics than other types of shared content.<\/p>\n
Millennial parents are using their mobile devices to research and buy products for their families. A full 53% of these young moms say that mobile devices help them be better consumers when making purchases, compared to 42% of Gen X moms and 29% of Boomer moms.<\/p>\n