{"id":16047,"date":"2016-10-04T21:59:01","date_gmt":"2016-10-04T21:59:01","guid":{"rendered":"https:\/\/proudparenting.com\/?p=16047"},"modified":"2016-10-04T22:03:06","modified_gmt":"2016-10-04T22:03:06","slug":"ikea-features-gay-interracial-couple-new-american-dream-campaign","status":"publish","type":"post","link":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/","title":{"rendered":"IKEA features gay interracial couple in new \u2018American Dream\u2019 campaign"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg\" alt=\"ikea10416\" width=\"1200\" height=\"800\" class=\"aligncenter size-full wp-image-16052\" srcset=\"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg 1200w, https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416-300x200.jpg 300w, https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416-768x512.jpg 768w, https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416-1024x683.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\nFurniture company IKEA features a gay interracial couple in its new campaign which focuses on the idea of &#8220;The American Dream&#8221; by showing that &#8220;people are living it every day in diverse ways.&#8221;<\/p>\n<p><a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/ikea-says-american-dream-about-more-just-buying-stuff-173683\" target=\"_blank\"><strong>Ad Week reports<\/strong><\/a>:<\/p>\n<p>One of the print ads shows two gay men chilling out on a sofa in front of a flag that reads &#8220;All homes are created equal.&#8221; This is hardly the first time Ikea has put a gay couple in its advertising \u2014 it cast one <a href=\"http:\/\/www.adweek.com\/adfreak\/20-years-it-was-cool-cast-gay-couples-ikea-made-pioneering-ad-161054\" target=\"_blank\">as far back as 1994<\/a> \u2014 but this time the image reads less like the spotlighting of one segment of the population and more like an image of a diverse population overall. (The couple&#8217;s not just gay but mixed race, too.)<\/p>\n<p>&#8220;There are so many different ways that Americans live\u2014multigenerational, gay parents, etc. \u2014 that define the real portrait of the America that\u2019s really out there,&#8221; Stone said. &#8220;If we\u2019d put across 20 different living situations, they\u2019d all be equally powerful.&#8221;<\/p>\n<p>The new creative is the opening salvo in a year\u2019s worth of creative under the slogan &#8220;We Help You Make It,&#8221; all of it intended to teach consumers that, whatever their definition of the American dream might be, Ikea can help with it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Furniture company IKEA features a gay interracial couple in its new campaign which focuses on the idea of &#8220;The American<\/p>\n","protected":false},"author":17,"featured_media":16052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[64],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IKEA features gay interracial couple in new \u2018American Dream\u2019 campaign - Proud Parenting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA features gay interracial couple in new \u2018American Dream\u2019 campaign - Proud Parenting\" \/>\n<meta property=\"og:description\" content=\"Furniture company IKEA features a gay interracial couple in its new campaign which focuses on the idea of &#8220;The American\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Proud Parenting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProudParenting\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-04T21:59:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-04T22:03:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Staff\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/\"},\"author\":{\"name\":\"Editorial Staff\",\"@id\":\"https:\/\/proudparenting.com\/#\/schema\/person\/bd1f88f6dfdb00b831bfdda339ec5cf9\"},\"headline\":\"IKEA features gay interracial couple in new \u2018American Dream\u2019 campaign\",\"datePublished\":\"2016-10-04T21:59:01+00:00\",\"dateModified\":\"2016-10-04T22:03:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/\"},\"wordCount\":216,\"publisher\":{\"@id\":\"https:\/\/proudparenting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg\",\"articleSection\":[\"News & Politics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/\",\"url\":\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/\",\"name\":\"IKEA features gay interracial couple in new \u2018American Dream\u2019 campaign - Proud Parenting\",\"isPartOf\":{\"@id\":\"https:\/\/proudparenting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg\",\"datePublished\":\"2016-10-04T21:59:01+00:00\",\"dateModified\":\"2016-10-04T22:03:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#primaryimage\",\"url\":\"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg\",\"contentUrl\":\"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/proudparenting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IKEA features gay interracial couple in new \u2018American Dream\u2019 campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proudparenting.com\/#website\",\"url\":\"https:\/\/proudparenting.com\/\",\"name\":\"Proud Parenting\",\"description\":\"LGBTQ Families\",\"publisher\":{\"@id\":\"https:\/\/proudparenting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proudparenting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proudparenting.com\/#organization\",\"name\":\"Proud Parenting\",\"url\":\"https:\/\/proudparenting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/proudparenting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proudparenting.com\/wp-content\/uploads\/2019\/06\/cropped-cropped-2017proudparentinglogotransrainbow150x91-2.png\",\"contentUrl\":\"https:\/\/proudparenting.com\/wp-content\/uploads\/2019\/06\/cropped-cropped-2017proudparentinglogotransrainbow150x91-2.png\",\"width\":150,\"height\":91,\"caption\":\"Proud Parenting\"},\"image\":{\"@id\":\"https:\/\/proudparenting.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ProudParenting\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/proudparenting.com\/#\/schema\/person\/bd1f88f6dfdb00b831bfdda339ec5cf9\",\"name\":\"Editorial Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/proudparenting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/de4ae8ca2808017833bbf654b62b9986?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/de4ae8ca2808017833bbf654b62b9986?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff\"},\"url\":\"https:\/\/proudparenting.com\/author\/jeff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IKEA features gay interracial couple in new \u2018American Dream\u2019 campaign - Proud Parenting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/","og_locale":"en_US","og_type":"article","og_title":"IKEA features gay interracial couple in new \u2018American Dream\u2019 campaign - Proud Parenting","og_description":"Furniture company IKEA features a gay interracial couple in its new campaign which focuses on the idea of &#8220;The American","og_url":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/","og_site_name":"Proud Parenting","article_publisher":"https:\/\/www.facebook.com\/ProudParenting","article_published_time":"2016-10-04T21:59:01+00:00","article_modified_time":"2016-10-04T22:03:06+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg","type":"image\/jpeg"}],"author":"Editorial Staff","twitter_misc":{"Written by":"Editorial Staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#article","isPartOf":{"@id":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/"},"author":{"name":"Editorial Staff","@id":"https:\/\/proudparenting.com\/#\/schema\/person\/bd1f88f6dfdb00b831bfdda339ec5cf9"},"headline":"IKEA features gay interracial couple in new \u2018American Dream\u2019 campaign","datePublished":"2016-10-04T21:59:01+00:00","dateModified":"2016-10-04T22:03:06+00:00","mainEntityOfPage":{"@id":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/"},"wordCount":216,"publisher":{"@id":"https:\/\/proudparenting.com\/#organization"},"image":{"@id":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg","articleSection":["News & Politics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/","url":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/","name":"IKEA features gay interracial couple in new \u2018American Dream\u2019 campaign - Proud Parenting","isPartOf":{"@id":"https:\/\/proudparenting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#primaryimage"},"image":{"@id":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg","datePublished":"2016-10-04T21:59:01+00:00","dateModified":"2016-10-04T22:03:06+00:00","breadcrumb":{"@id":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#primaryimage","url":"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg","contentUrl":"https:\/\/proudparenting.com\/wp-content\/uploads\/2016\/10\/IKEA10416.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/proudparenting.com\/2016\/10\/ikea-features-gay-interracial-couple-new-american-dream-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/proudparenting.com\/"},{"@type":"ListItem","position":2,"name":"IKEA features gay interracial couple in new \u2018American Dream\u2019 campaign"}]},{"@type":"WebSite","@id":"https:\/\/proudparenting.com\/#website","url":"https:\/\/proudparenting.com\/","name":"Proud Parenting","description":"LGBTQ Families","publisher":{"@id":"https:\/\/proudparenting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proudparenting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/proudparenting.com\/#organization","name":"Proud Parenting","url":"https:\/\/proudparenting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/proudparenting.com\/#\/schema\/logo\/image\/","url":"https:\/\/proudparenting.com\/wp-content\/uploads\/2019\/06\/cropped-cropped-2017proudparentinglogotransrainbow150x91-2.png","contentUrl":"https:\/\/proudparenting.com\/wp-content\/uploads\/2019\/06\/cropped-cropped-2017proudparentinglogotransrainbow150x91-2.png","width":150,"height":91,"caption":"Proud Parenting"},"image":{"@id":"https:\/\/proudparenting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ProudParenting"]},{"@type":"Person","@id":"https:\/\/proudparenting.com\/#\/schema\/person\/bd1f88f6dfdb00b831bfdda339ec5cf9","name":"Editorial Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/proudparenting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/de4ae8ca2808017833bbf654b62b9986?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/de4ae8ca2808017833bbf654b62b9986?s=96&d=mm&r=g","caption":"Editorial Staff"},"url":"https:\/\/proudparenting.com\/author\/jeff\/"}]}},"_links":{"self":[{"href":"https:\/\/proudparenting.com\/wp-json\/wp\/v2\/posts\/16047"}],"collection":[{"href":"https:\/\/proudparenting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proudparenting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proudparenting.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/proudparenting.com\/wp-json\/wp\/v2\/comments?post=16047"}],"version-history":[{"count":8,"href":"https:\/\/proudparenting.com\/wp-json\/wp\/v2\/posts\/16047\/revisions"}],"predecessor-version":[{"id":16056,"href":"https:\/\/proudparenting.com\/wp-json\/wp\/v2\/posts\/16047\/revisions\/16056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proudparenting.com\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/proudparenting.com\/wp-json\/wp\/v2\/media?parent=16047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proudparenting.com\/wp-json\/wp\/v2\/categories?post=16047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proudparenting.com\/wp-json\/wp\/v2\/tags?post=16047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}