{"id":20310,"date":"2018-07-08T10:25:57","date_gmt":"2018-07-08T10:25:57","guid":{"rendered":"https:\/\/proudparenting.com\/?p=20310"},"modified":"2018-07-14T00:01:29","modified_gmt":"2018-07-14T00:01:29","slug":"volvo-and-london-shopping-center-implement-lgbtq-representation-in-family-parking-areas","status":"publish","type":"post","link":"https:\/\/proudparenting.com\/2018\/07\/volvo-and-london-shopping-center-implement-lgbtq-representation-in-family-parking-areas\/","title":{"rendered":"Volvo and London shopping center implement LGBTQ representation in family parking areas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/proudparenting.com\/wp-content\/uploads\/2018\/07\/volvo7818.jpg\" alt=\"\" width=\"625\" height=\"328\" class=\"aligncenter size-full wp-image-20311\" srcset=\"https:\/\/proudparenting.com\/wp-content\/uploads\/2018\/07\/volvo7818.jpg 625w, https:\/\/proudparenting.com\/wp-content\/uploads\/2018\/07\/volvo7818-300x157.jpg 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>Volvo is the latest company to show support for the LGBTQ community. The car company has teamed with London&#8217;s Westfield shopping center to highlight LGBTQ representation in family parking areas. The new parking spots feature same-sex couples with children, single parents, elderly, disabled, and nuclear families. These new spots are part of a venture for Volvo as they promote their new V60 vehicle that they are calling &#8220;The New Family Model&#8221; launching on July 9th.<\/p>\n<p>via <a href=\"http:\/\/instinctmagazine.com\/post\/gay-family-parking-spots-youve-been-looking-are-here\" target=\"_blank\">Instinct Magazine<\/a><\/p>\n<p>Marketing Strategy Director of Volvo Car UK, Mike Johnstone said, &#8220;The introduction of the new V60 gives us the ideal opportunity to celebrate the modern family in all its guises. As the contemporary iteration of our mid-size family estate, the V60 perfectly reflects our human-centric approach to car design which aims to make its owners\u2019 lives easier and safer.&#8221;<\/p>\n<p>Watch this commercial that will air next week as the car is announced:<\/p>\n<p class=\"inline-iframe-video\"><iframe src=https:\/\/www.notube.co\/media\/5b3f64d790711004005646bc scrolling=\"no\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>According to the advertising company <a href=\"http:\/\/creativity-online.com\/work\/volvo-family-parking\/54954\" target=\"_blank\">Grey London<\/a>,  &#8220;65% of U.K. families are non-traditional. But the family iconography we see every day still doesn&#8217;t reflect this. To launch Volvo&#8217;s ultimate family car, the new V60, we wanted to represent families of all kinds. The Volvo Family Icons are a celebration of the broad spectrum of diverse families living in the UK today.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volvo is the latest company to show support for the LGBTQ community. The car company has teamed with London&#8217;s Westfield<\/p>\n","protected":false},"author":17,"featured_media":20311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[195],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Volvo and London shopping center implement LGBTQ representation in family parking areas - Proud Parenting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proudparenting.com\/2018\/07\/volvo-and-london-shopping-center-implement-lgbtq-representation-in-family-parking-areas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volvo and London shopping center implement LGBTQ representation in family parking areas - Proud Parenting\" \/>\n<meta property=\"og:description\" content=\"Volvo is the latest company to show support for the LGBTQ community. The car company has teamed with London&#8217;s Westfield\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proudparenting.com\/2018\/07\/volvo-and-london-shopping-center-implement-lgbtq-representation-in-family-parking-areas\/\" \/>\n<meta property=\"og:site_name\" content=\"Proud Parenting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProudParenting\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-08T10:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-14T00:01:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proudparenting.com\/wp-content\/uploads\/2018\/07\/volvo7818.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"625\" \/>\n\t<meta property=\"og:image:height\" content=\"328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Staff\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proudparenting.com\/2018\/07\/volvo-and-london-shopping-center-implement-lgbtq-representation-in-family-parking-areas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proudparenting.com\/2018\/07\/volvo-and-london-shopping-center-implement-lgbtq-representation-in-family-parking-areas\/\"},\"author\":{\"name\":\"Editorial Staff\",\"@id\":\"https:\/\/proudparenting.com\/#\/schema\/person\/bd1f88f6dfdb00b831bfdda339ec5cf9\"},\"headline\":\"Volvo and London shopping center implement LGBTQ representation in family parking areas\",\"datePublished\":\"2018-07-08T10:25:57+00:00\",\"dateModified\":\"2018-07-14T00:01:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proudparenting.com\/2018\/07\/volvo-and-london-shopping-center-implement-lgbtq-representation-in-family-parking-areas\/\"},\"wordCount\":226,\"publisher\":{\"@id\":\"https:\/\/proudparenting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/proudparenting.com\/2018\/07\/volvo-and-london-shopping-center-implement-lgbtq-representation-in-family-parking-areas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/proudparenting.com\/wp-content\/uploads\/2018\/07\/volvo7818.jpg\",\"articleSection\":[\"Editor's Pick\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proudparenting.com\/2018\/07\/volvo-and-london-shopping-center-implement-lgbtq-representation-in-family-parking-areas\/\",\"url\":\"https:\/\/proudparenting.com\/2018\/07\/volvo-and-london-shopping-center-implement-lgbtq-representation-in-family-parking-areas\/\",\"name\":\"Volvo and London shopping center implement LGBTQ representation in family parking areas - 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