{"id":2226,"date":"2008-09-25T13:51:38","date_gmt":"2008-09-25T13:51:38","guid":{"rendered":""},"modified":"2008-09-25T13:51:38","modified_gmt":"2008-09-25T13:51:38","slug":"marketing-to-dads-straight-and-gay-requires-new-approaches","status":"publish","type":"post","link":"https:\/\/proudparenting.com\/2008\/09\/marketing-to-dads-straight-and-gay-requires-new-approaches\/","title":{"rendered":"Marketing to dads – straight and gay – requires new approaches"},"content":{"rendered":"

MediaPost Publications<\/strong><\/a> reports on research that explores new generations of dads – considering these men “a new breed who are more involved with their children’s lives and more likely to make day-in, day-out types of product purchases…”<\/p>\n

Gay dads are a growing segment for exploration by marketers.<\/p>\n

According to MediaPost: Recognizing the “Dad Factor” means marketers need to stop reflexively “thinking pink,” say marketing analysts. Companies should gear their brands’ media outreach and benefits positioning to these new fathers – who have a markedly different purchasing behavior than moms.<\/p>\n

The research – titled “The U.S. Dads Market: A Unique Profile of Fathers, Their Attitudes, Values and Behavior as Consumers” – is based on information conducted over a three-year period, including two recent online surveys of more than 500 fathers in the U.S..<\/p>\n

Of the estimated 66 million U.S. fathers, half are reported to be full-time fathers, and a growing number are single-parent heads of households. The total number of fathers is expected to grow nearly 10% over the next decade as Gen Y’s age into the parenthood years. The shift to the “new dad” mentality is happening, but gradually: Currently, one in four fathers reports being “very involved” with the daily activities of their children. Growing segments for exploration by marketers include single, gay and Hispanic fathers.<\/p>\n","protected":false},"excerpt":{"rendered":"

MediaPost Publications reports on research that explores new generations of dads – considering these men “a new breed who are<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[195],"tags":[631],"yoast_head":"\nMarketing to dads - straight and gay - requires new approaches - Proud Parenting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proudparenting.com\/2008\/09\/marketing-to-dads-straight-and-gay-requires-new-approaches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing to dads - 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