{"id":6119,"date":"2012-07-16T09:57:48","date_gmt":"2012-07-16T09:57:48","guid":{"rendered":""},"modified":"2012-07-16T09:57:48","modified_gmt":"2012-07-16T09:57:48","slug":"gm-s-chevy-volt-reaches-out-to-gay-and-lesbian-car-buyers","status":"publish","type":"post","link":"https:\/\/proudparenting.com\/2012\/07\/gm-s-chevy-volt-reaches-out-to-gay-and-lesbian-car-buyers\/","title":{"rendered":"GM&#8217;s Chevy Volt reaches out to gay and lesbian car buyers"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n<p>&#8220;Whatever revs your engine, we support you 100%,&#8221; so says a recent ad for <a href=\"http:\/\/www.chevrolet.com\/volt-electric-car\/?seo=goo_%7C_2012_Chevy_Retention_%7C_IMG_Chevy_Volt_%7C_Chevy_Volt_%7C_chevy_volt\" target=\"_blank\"><strong>Chevy&#8217;s Volt<\/strong><\/a>. The ad also includes a parallel to coming out of the closet &#8211; with a caption above the Volt pictured in the ad that proclaims: <cite><strong>Mom, Dad: I&#8217;m electric<\/strong><\/cite>.<\/p>\n<p>&#8220;If it&#8217;s a manufacturer&#8217;s desire to bring in wealthier, better-educated, younger customers, then the lesbian and gay market would be an avenue to that demographic,&#8221; said Chris Travell, vice president of consulting for Maritz Research, which surveyed 200,000 consumers in 2011 and found that gay and lesbian households made 10% more money.<\/p>\n<p>On a related note, a GM plant in Ft. Wayne, Ind., recently flew a rainbow flag to show its support for gay rights.<\/p>\n<p>[via <a href=\"http:\/\/www.freep.com\/article\/20120716\/BUSINESS0101\/207160358\/1014\/business01\" target=\"_blank\">freep.com<\/a>]<\/p>\n<div class=\"fb-comments\" data-href=\"https:\/\/proudparenting.com\/node\/16965\" data-num-posts=\"2\" data-width=\"470\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Whatever revs your engine, we support you 100%,&#8221; so says a recent ad for Chevy&#8217;s Volt. The ad also includes<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[195,64],"tags":[13352,13351,530],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GM&#039;s Chevy Volt reaches out to gay and lesbian car buyers - Proud Parenting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proudparenting.com\/2012\/07\/gm-s-chevy-volt-reaches-out-to-gay-and-lesbian-car-buyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GM&#039;s Chevy Volt reaches out to gay and lesbian car buyers - Proud Parenting\" \/>\n<meta property=\"og:description\" content=\"&#8220;Whatever revs your engine, we support you 100%,&#8221; so says a recent ad for Chevy&#8217;s Volt. 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