Levi’s launches 2017 Pride collection

Introducing Levi’s 2017 Pride Collection. The company created a gender-neutral collection to help put an end to stigma and support organizations that stand up for equality.

100% of proceeds from the collection will be donated to support the work of the Harvey Milk Foundation and Stonewall Community Foundation.

This year’s collection was inspired by the AIDS Memorial Quilt. In 1988, LS&Co. employees added their panels to the quilt as a tribute to their colleagues and friends. Levi’s designers drew inspiration from that moment for this year’s collection, a reminder that we can never forget the people who lost their lives to this devastating disease.